Sunday, September 21, 2014

Social Media Optimization (Catch-up) Tip

Last week, I was recruited to be a backup blogger for In all the hubbub that was the last seven days (long, aggravating story), I forgot to promote that post here. So that's what I'm doing.

In "Tech Tip: Use an Image as a Social Media Headline," I introduce the concept of what I'm calling the Optimized Headline Dilemma. In short, its the dilemma of having two article post headlines — one optimized for search and one for social — and having to choose which one to use. (Hint: The solution is to use them both.) In that post, I show you one easy way to solve the Optimized Headline Dilemma.

Watch for a follow-up post this Tuesday, in which I write about using Facebook's Open Graph to do even more with your headlines.